Fatal crash profile · County

Traffic deaths in Rock County, Wisconsin

County in Wisconsin · United States

Deaths, 2024
16
Fatal crashes
12
Population
165.7K

In 2024, 16 people died in 12 fatal crashes in Rock County, Wisconsin. That was 23.1% more than in 2023 (13) and the most since 2022. The death rate was 9.7 per 100,000 residents, compared with 10.0 in Wisconsin and 11.5 in the United States. Rock County had the 6th most traffic deaths among Wisconsin's counties. Between 2020 and 2024, 102 people died, an average of 20 a year. That rate is based on fewer than 20 deaths, so it can swing a lot from year to year. Pedestrians accounted for 6% of deaths, and 42% of fatal crashes were speeding-related.

Deaths

Traffic deaths

9.7

deaths per 100,000 residents in 2024

  • About the same as the rate in Wisconsin: 10.0
  • About 85 percent of the rate in the United States: 11.5

12.4

average deaths per 100,000 residents a year, 2020–2024

  • About 1.2 times the average in Wisconsin: 10.2
  • About the same as the average in the United States: 12.3

+23%

change in deaths from 2023 to 2024

13 deaths in 2023, 16 in 2024

  • Wisconsin: +2%
  • The United States: -4%
Traffic deaths by year, 2020–2024
Category Deaths Fatal crashes
2020 25 22
2021 31 29
2022 17 15
2023 13 13
2024 16 12

People who died within 30 days of a crash. A fatal crash can kill more than one person.

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Deaths per 100,000 residents, 2020–2024
Category Deaths per 100,000
2020 15.3
2021 18.9
2022 10.4
2023 7.9
2024 9.7

Uses Census population estimates, available from 2000.

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Road users

Who died

6%

of deaths were pedestrians

  • About two-thirds of the share in Wisconsin: 10%
  • About one-third of the share in the United States: 18%
Who died in 2024
Category Deaths
Vehicle occupants and others 14
Pedestrians 1
Motorcyclists 1
Cyclists 0
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Deaths by type, 2024
Type Deaths Share in Rock County Share in Wisconsin
Pedestrians 1 6% 10%
Motorcyclists 1 6% 18%
Cyclists 0 0% 1%
Alcohol-impaired driving crashes 5 31% 33%
Speeding-related crashes 6 38% 32%

Alcohol-impaired and speeding-related count everyone killed in those crashes, so a death can appear in more than one row.

Crash factors

Speeding, alcohol, night and weekend crashes

42%

of fatal crashes were speeding-related

  • About 1.3 times the share in Wisconsin: 31%
  • About 1.5 times the share in the United States: 28%

33%

of fatal crashes involved a drinking driver

  • About the same as the share in Wisconsin: 33%
  • About 1.3 times the share in the United States: 25%
Crash factors in 2024
Category Rock County Wisconsin United States
Speeding-related 33.3% 32.5% 24.8%
Alcohol-involved 41.7% 31.0% 28.1%
At night 58.3% 44.8% 53.6%
At weekends 41.7% 33.3% 32.6%

Share of fatal crashes. Alcohol-involved means a police-reported drinking driver.

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Timing

When crashes happen

58%

of fatal crashes happened at night

  • About 1.3 times the share in Wisconsin: 45%
  • About the same as the share in the United States: 54%

42%

of fatal crashes happened at weekends

  • About 1.3 times the share in Wisconsin: 33%
  • About 1.3 times the share in the United States: 33%
Fatal crashes by hour of day
Category Fatal crashes
12am 1
1am 1
2am 5
3am 1
4am 2
5am 2
6am 2
7am 4
8am 1
9am 2
10am 2
11am 7
12pm 7
1pm 3
2pm 8
3pm 8
4pm 7
5pm 2
6pm 7
7pm 7
8pm 4
9pm 3
10pm 2
11pm 1

All crashes 2020–2024.

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Fatal crashes by day of week
Category Fatal crashes
Sun 15
Mon 8
Tue 6
Wed 11
Thu 15
Fri 13
Sat 23

All crashes 2020–2024.

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Fatal crashes by month
Category Fatal crashes
Jan 4
Feb 8
Mar 6
Apr 13
May 11
Jun 7
Jul 9
Aug 5
Sep 9
Oct 8
Nov 6
Dec 5

All crashes 2020–2024.

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Conditions

Weather and light

Weather at the time of the crash
Category Fatal crashes
Clear 49
Cloudy 34
Fog, Smog, Smoke 2
Rain 2
Snow 2
Blowing Snow 1

All crashes 2020–2024. Crashes where conditions were not reported are left out.

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Light conditions at the time of the crash
Category Fatal crashes
Daylight 56
Dark - Not Lighted 16
Dark - Lighted 11
Dawn 3
Dusk 3
Dark - Unknown Lighting 2

All crashes 2020–2024. Crashes where conditions were not reported are left out.

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Roads and vehicles

Where and what, 2020–2024

Roads with the most fatal crashes

  1. US-1410
  2. SR-595
  3. US-515
  4. I-394
  5. SR-813
  6. SR-2133
  7. I-433
  8. CR-H2
  9. SR-262
  10. SR-112

Road names as recorded in police reports.

Vehicles involved, by type
Category Vehicles
Cars 46
SUVs 34
Motorcycles 20
Pickup trucks 20
Medium and heavy trucks 16
Vans 7
Other vehicles 2

All crashes 2020–2024.

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Vehicles most often involved

  1. Chevrolet Silverado5
  2. Ford F-1504
  3. Chevrolet Equinox4
  4. Toyota RAV43
  5. Pontiac G63
  6. GMC Acadia3
  7. Ford Taurus3
  8. Ford Focus3
  9. Chevrolet Cruze3
  10. Toyota Camry2

Reflects how common a vehicle is as well as crash involvement; not a safety rating.

Crashes

Fatal crashes

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Fatal crashes in 2024. Crashes without reported coordinates are not shown.

Filter crashes
Crash factors
Date Location Deaths
Dec 30, 2024 — 1
Dec 19, 2024 — 1
Oct 19, 2024 — 1
Aug 17, 2024 Janesville 2
Jul 26, 2024 Beloit 1
Jun 5, 2024 — 1
May 31, 2024 Janesville 1
May 19, 2024 — 1
Apr 13, 2024 — 4
Mar 21, 2024 Janesville 1
Feb 10, 2024 Janesville 1
Feb 5, 2024 Janesville 1
Nov 15, 2023 Janesville 1
Nov 13, 2023 — 1
Sep 16, 2023 Janesville 1
Aug 6, 2023 Janesville 1
Jun 22, 2023 — 1
Jun 21, 2023 — 1
Jun 16, 2023 — 1
Apr 29, 2023 Beloit 1
Apr 29, 2023 Janesville 1
Apr 23, 2023 — 1
Mar 5, 2023 — 1
Feb 17, 2023 — 1
Jan 27, 2023 — 1

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Source: NHTSA Fatality Analysis Reporting System (FARS), 2020–2024. A fatal crash is one in which at least one person died within 30 days. Population: US Census Bureau estimates.